AHC Board of Trustees Announces New Officers

 

Contact: Julie Broadway
American Horse Council

Phone: 202-296-4031
Email: jbroadway@horsecouncil.org

For Immediate Release
July 15, 2021

 

AHC Board of Trustees Announces New Officers

AHC Committee Chairs confirmed

 

(Washington, DC)- At its mid-year meeting held on June 28, 2021, The American Horse Council Board of Trustees elected 2021-2022 officers.

 

Chair- Dr. Rick Mitchell (United State Equestrian Federation)
International veterinarian, Rick Mitchell, DVM, MRCVS, DACVSMR, has been named Chair of the American Horse Council Board of Trustees. Dr. Mitchell has been involved in national and international equine competitions as both a rider and veterinarian. The 2016 Olympic Games marked his sixth visit to the Olympics as an attending veterinarian for the U.S. Equestrian Team.

 

Dr. Mitchell has served on the AHC Board since 2012 and been chair of the AHC Health and Regulatory Committee for several years.  Dr. Mitchell attended Guilford College majoring in biology then received his B.S. from North Carolina State University, and his DVM from Oklahoma State University. He is currently in private veterinary practice limited to equine medicine and surgery with an emphasis on lameness. He has been in practice with Fairfield Equine Associates in Newtown, CT since 1989, where he is president.

 

Dr. Mitchell has served on various boards, including the United States Equestrian Federation, Connecticut Veterinary Medical Association, and the American Association of Equine Practitioners. He is a founding member of the International Society of Equine Locomotor Pathology and is currently Chair of the Foundation for the Horse.

 

Vice Chair – Marilyn Bertera (United States Trotting Association)

Marilyn Breuer-Bertera, of Northville, Michigan, has been elected the Vice-Chair of AHC’s Board of Trustees.

Ms. Breuer-Bertera has been on the AHC Board since 2016 and a board member of the USTA since 2010. She is Chair of the Legislative Advisory Committee that supports racing states in their individual legislative efforts. She is a past Director of the Michigan Harness Horsemen’s Association, serving as Secretary of that board for 15 years.

 

Ms. Breuer-Bertera and her husband, Rocky Bertera, a trainer and blacksmith, race a small stable of horses in Michigan, Ohio, and Indiana. She grew up on a farm in central Michigan, racing harness horses at the Michigan county fairs with her father. She also holds a B.S. in Education- Physical Education and Business Education- from Central Michigan University.

Secretary – Dr. Glenn Blodgett (American Quarter Horse Association)

Dr. Blodgett’s professional contributions are immense. He has been committed to the betterment of the American Quarter Horse breed and steadfast in his involvement dating back to 1991 when he began serving Texas as an AQHA Director. He has served as chairman of the Stud Book and Registration Committee and also served on the AQHA Hall of Fame Selection Committee from 1995 to 2009. In 2011, he was elevated to director-at-large and in 2012 was elected to AQHA’s Executive Committee. In 2015, Dr. Blodgett served as the AQHA Executive President.

 

As a member of the American Association of Equine Practitioners for 41 years he received the AAEP Distinguished Life Membership Award in 2016, Blodgett has served on the organization’s Board of Directors as well as the Racing Ethics and Ethics Ad Hoc committees. In addition, Dr Blodgett served on the first Texas Racing Commission and served as the commission’s vice chairman from 1993-1995.

 

Dr Blodgett has been recognized by numerous organizations. In 1990, he was named the Equine Practitioner of the Year by the Texas Veterinary Medical Association; in 1991, he received the AQHA Register of Merit Award; in 1992, he received the Joan Pew Award from the Association of Racing Commissioners International; in 2004, he was awarded an adjunct professorship in the Department of Large Animal Clinical Sciences at Texas A & M College of Veterinary Medicine & Biomedical Sciences; in 2006 Oklahoma State University Graduate of Distinction in Animal Science; in 2011, he was named the Outstanding Texas A & M University Alumni; in 2012 he received the AQHA Racing Council Special Recognition Award; in 2013 Dr Blodgett was inducted into the Texas Hall of Fame; in 2017 he was awarded the Golden Spur Award by the National Ranching Heritage Center; in 2019 he was inducted into the Texas Cowboy Hall of Fame.

He also continues to share his knowledge and experience with the next generation. He teaches at Texas A & M University as an adjunct graduate faculty member, and he mentors 25-30 senior veterinary students each year at the Four Sixes Ranch.

Blodgett joined the AHC Board in 2015.

 

Treasurer – Matt Iuliano (The Jockey Club)
Matt F. Iuliano, was named executive vice president and executive director of the Jockey Club in 2009 where he oversees all matters concerning the American Stud Book and represents the Jockey Club as it interacts with industry organizations.  Iuliano joined the Jockey Club staff in June 2001. Prior to that, he served in several executive capacities at Churchill Downs Inc. over the course of a 12-year stint. He was also director and operations manager of Lasma East, an Arabian horse farm at the time, in LaGrange, Ky., for seven years.

 

He received a bachelor’s degree in animal science and a master’s degree in physiology and biophysics from Colorado State University before earning an MBA and a law degree from the University of Louisville.

Iuliano joined the AHC Board in 2017.

 

In addition to the officers, the other AHC board members include Past -Chairman Jim Gagliano (The Jockey Club), Dr. Tom Lenz (AAEP), Don Marean (USTA), Alex Waldrop (NTRA), Joe Wilson (Thoroughbred Racing Associations), Billy Smith (American Paint Horse Association), Jean Ligon (Coalition of State Horse Councils), David Foley (American Association of Equine Practitioners), Russell Williams (USTA) and Tom O’Mara (USEF) for the 2021-2022 term.

 

AHC also confirmed the Chairs of the five AHC Committees:

    • Equine Welfare Committee: Dr. Tom Lenz, American Association of Equine Practitioners
    • Health & Regulatory Committee: David Foley, American Association of Equine Practitioners
    • Show & Competition Committee: Billy Smith, American Paint Horse Association
    • Racing Advisory Committee: Alex Waldrop, National Thoroughbred Racing Association
    • Recreation, Trails and Land Use Committee: Jean Ligon, Coalition of State Horse Councils

 

 

If you have any questions, please contact the AHC.

 

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities.

Celebrate National Meet a Horse Day on July 17th

 

 

Contact: Julie Broadway
American Horse Council

Phone: 202-296-4031
Email: jbroadway@horsecouncil.org

For Immediate Release
July 13, 2021

Celebrate National Meet a Horse Day on July 17th

 

(Washington, DC)- Please join the American Horse Council and the equine community in celebration of National Meet a Horse Day, Saturday July 17th, 2021.

 

“Part of the AHC’s work is to introduce people to horses and increase accessibility not only to horses, but the horse industry as a whole,” said AHC President Julie Broadway. “Summer is a great time for families to connect with their local stables, and plan to add horse activities to their schedules.”

 

There are so many wonderful ways to be involved with horses. From a multitude of riding and driving activities, to in hand events, or volunteering at your local equine rescue. The horse industry has something for everyone!

To help share the joy of horses with others, the AHC encourages those in the industry to consider hosting an open barn or events to encourage the general public to meet and get to know the wonder and beauty of horses.

Post your event and use the hashtag #MeetAHorse on Facebook, Twitter and Instagram to be featured on the AHC’s social media pages!

 

If you have any questions, please contact the AHC at info@horsecouncil.org

 

 

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities.

 

 

AHC Foundation postpones 2022 National Economic Impact Study

 

Contact: Julie Broadway
American Horse Council

Phone: 202-296-4031
Email: jbroadway@horsecouncil.org

For Immediate Release
July 6, 2021

 

AHC Foundation postpones 2022 National Economic Impact Study

Washington, D.C. – After consulting with AHC members, industry stakeholders and leadership, the American Horse Council (AHC) Foundation has made the difficult decision to postpone the 2022 Economic Impact Study until 2023.

According to the Brookings Institution, an independent research group based in Washington, DC, the nation experienced two consecutive quarters of declines in gross domestic production (GDP); the decrease of 9.1% in the second quarter of 2020 was the steepest quarterly drop in economic output since modern record-keeping began in 1947. COVID-19–related job losses resulted in total employment falling by 20.5 million jobs in April. And in 26 states, more than one in five households was behind on rent in July.

AHC President, Julie Broadway stated, “The pandemic has affected the horse industry in a number of areas, and there is sufficient concern that the industry may not have fully recovered enough to accurately portray the robustness of its economic contributions. It may take several more months for the industry to recover from the economic and social impacts of the pandemic. For example, while show and competitions have reopened and started to rebound, some venues still have few spectators.  Racetracks will not be operating 100% for the full year 2021, and in some cases, fans have not been allowed back to the grandstands at full capacity. Recreational riding should be recovering this summer but still perhaps not 100% on the year.”

 

AHC will continue to promote the study now slated for 2023. For more information see our Frequently Asked Questions (FAQs) that address why we need this study, what’s included and not included in the study, uses of the study results, why horse owners should complete the survey and other background information which may be found at https://www.horsecouncil.org/economic-impact-study-faq/

 

If you have questions, contact American Horse Council President, Julie Broadway, at jbroadway@horsecouncil.org

 

 

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities

Only one week left to register for the AHC’s 2021 Virtual Conference!


The AHC is known for convening the equine industry’s visionaries and leaders in an intimate, informative, and innovative discussion on some of the most relevant challenges and initiatives facing the industry. Attendees get to participate in discussions that help shape the industry and optimize existing and emerging legislative and regulatory issues.


The American Horse Council is pleased to announce the FINAL line-up and guest speakers for its June 14-18, 2021 Virtual Conference as follows:


Monday June 14: Federal Legislative & Regulatory Day

10:00 AM – Noon       Legislative Updates with invited guests:
Sen. Mike Crapo (R-ID) – Industry champion on horse protection issues and Rep. Henry Cuellar (D-TX) – Small business and H-2B visa champion, member of the House Hispanic Caucus
1:00 PM – 2:00 PM     Regulatory Updates
2:00 PM – 4:00 PM     Health & Regulatory Committee with guests:  Dr. Angela Pelzel- McCluskey and Dr. Iwona Popkowski of USDA


Tuesday June 15: State Day

10:00 AM – Noon       State legislative issues with guests:
Amy Showalter – noted speaker, author and founder of the Showalter Group on grassroots advocacy;
State presenters include West Virginia – Maria Catignani, Mary Sell; Iowa – Jon Moss; Florida – Lonny Powell; Michigan – Jean Ligon and Colorado – Scott Dorenkamp.
1:00 PM – 3:00 PM     Coalition of State Horse Council Meeting


Wednesday June 16: Industry Sector Day 

10:00 AM – Noon       Recreation, Trails & Land Use Committee with guest:  Brenda Yankoviak, National Forest Service (NFS)
Noon – 2:00 PM          Show & Competition Committee with guests: Brooke Marie Jarvis & Tina DeDario of Jarvis Insurance
2:00 PM – 4:00 PM     Racing Committee with guest:  Jerry Black, DVM on Horse Integrity & Safety ACT (HISA)
4:00 Pm – 5:00 PM     Working Horse Sector Panel with invited guests: Kathy Alm of PATH Intl.; Tommy Doyle of Palmetto Carriage; William Crimbring- North America Mounted Unit Commanders


Thursday June 17: Equine Welfare Day

10:00 AM – Noon       Equine Welfare Committee
1:00 PM – 4:00 PM     United Horse Coalition /Equine Welfare Data Collective with guests
Dr. Stacie Boswell; Dr. David Ramey (Ramey Equine);  Karen Gustin (Kentucky Equine Adoption Center); Christy Landwehr (Certified Horsemanship Association)


Day 5: Industry Initiatives Day

10:00 AM – Noon       Marketing Alliance
Noon – 1:00 PM         AWARDS Ceremony recognizing  Dr. Peter Timoney & Senator Susan Collins (R-ME)
1:00 PM – 2:00 PM     Youth Engagement Task Force Update with guests:  Katie Reynolds of AQHA & Kendyl Healy of PATH Intl.
2:00 PM – 3:00 PM     Diversity Equality and Inclusion Task Force Update with guest: Brianna Nobles of Mulatto Meadows
3:00 PM – 4:00 PM     2022 Economic Impact Study Update


Registration is open through Eventbrite and MUST be completed by Friday June 11th.


Video conference logistics will be sent to registered participants along with committee meeting agendas and bios for guest speakers.


AHC announces June 24, 2021 Virtual Youth Fly-in Calling All Youth!

 

 

 

Contact: Julie Broadway
American Horse Council

Phone: 202-296-4031
Email: jbroadway@horsecouncil.org

For Immediate Release

AHC announces June 24, 2021 Virtual Youth Fly-in
Calling All Youth!

(Washington, D.C., June 3, 2021): Participation in advocacy and communicating with the government, especially lawmakers, is the essential foundation of American democracy. While COVID-19 has brought abouts changes to the way we conduct a congressional fly-in, it is still important to engage with lawmakers.

The American Horse Council (AHC) will hold its second annual virtual fly-in for youth on Thursday, June 24, 2021 beginning at 10:30 AM ET.  AHC Staff will provide advocacy 101 tips and review the most current legislative and regulatory issues facing the equine industry. A series of industry advocates and congressional staff will be available to meet with attendees to hear their thoughts, suggestions, opinions, and feedback on issues.

 

This event is open to all youth (13 years of age and older) who would like to learn about advocacy, hear about the federal legislative and regulatory issues affecting the US equine community, and meet with congressional members and staff to discuss the issues.

Tentative agenda:

  • Overview of American Horse Council and key legislative and regulatory issues 10:30 AM – 11:15 AM
  • Advocacy 101, including tips for congressional meetings 11:15 AM – 11:45 AM
  • Statement from Sen. Susan Collins (R-ME), Winner of 2021 Rolapp Award 11:45 AM-Noon
  • Brown Bag Lunch with Q&A Session Noon to 1:00 PM
  • Meetings with congressional offices, industry executives, and advocates 1:00 PM – 4:00 PM
  • Office of Rep. Andy Barr (R-KY) – Priorities for the Congressional Horse Caucus
  • Office of Rep. Andy Harris (R-MD) – The congressional spending process
  • Office of Sen. Shelley Moore-Capito (R-WV) – Saddle-up for trails legislation
  • Annise Montplaisir and Ellen Taylor – You’re hired! Careers in the Horse Industry
  • Jon Baselice, U.S. Chamber of Commerce – Perspectives from the business community
  • Allison Crittenden, American Farm Bureau Federation – Agriculture and advocacy
  • Conclusion

To register send an email to info@horsecouncil.org no later than June 22 at Noon ET. If you have questions, contact American Horse Council President, Julie Broadway at jbroadway@horsecouncil.org

Fly-ins are often the biggest asks for advocates, but time and time again, these events not only serve as an incredibly impactful tactic for our stakeholders, but also an incredible opportunity to spotlight our greatest assets – our youth!

 

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities.

AHC announces May 27, 2021 Webinar:  Helping Horses At- Risk and In Transition

 

Contact: Julie Broadway
American Horse Council

Phone: 202-296-4031
Email: jbroadway@horsecouncil.org

For Immediate Release

AHC announces May 27, 2021 Webinar:  Helping Horses At- Risk and In Transition

(Washington, D.C., May 3, 2021):

Join the American Horse Council on Thursday May 27, 2021 at 1:00 PM ET to learn about some of the many resources available to help owners, horses at risk, and horses in transition.

Register in advance for this meeting no later than May 26, Noon ET.

http://bit.ly/AHCWebinar

 

Ashley Harkins, Program Director for the United Horse Coalition will demonstrate the UHC Equine Resource Database, explore safety net programs available nationwide to help owners in need of assistance, share the UHC’s COVID Resource site, and reveal new initiatives planned for 2021.

 

The mission of the UHC is to advocate Responsible Ownership through education. One of the many facets of this mission is to inform owners about assistance options, not only during the pandemic, but in any type of hardship.

 

Included in the discussion will be Emily Stearns, Program Manager of the Equine Welfare Data Collective (EWDC). The EWDC is a program of the UHC to collect, analyze, and report data on at-risk equines, those in transition, and the multitude of equine welfare organizations working diligently to help those in need.

 

The webinar will conclude with updates coming from UHC Members A Home For Every Horse (AHFEH), the ASPCA/Right Horse Initiative, and the American Association of Equine Practitioners (AAEP) about some of the programs and initiatives they have been working on to help owners, at-risk horses, and horses in transition.

This webinar is being sponsored by Pyranha-Adeptus, your trusted leader in insect control.

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities.

 

About the United Horse Coalition

The United Horse Coalition is a broad alliance of equine organizations that have joined together under the American Horse Council to educate the horse industry about the issues facing horses at-risk or in transition. We seek to provide information for existing and prospective owners, breeders, sellers, and horse organizations regarding the long-term responsibilities of owning and caring for horses, as well as focusing on the opportunities available for these horses. 

AHC welcomes new affinity partner, Marathon Group and healthCAR

 

For Immediate Release

Contact: Julie Broadway
American Horse Council

Phone: 202-296-4031
Email: jbroadway@horsecouncil.org

 

AHC welcomes new affinity partner, Marathon Group and healthCAR

 

(Washington, D.C., April1, 2021):  The American Horse Council (AHC) is pleased to welcome Marathon Group, a national provider of vehicle extended service contracts, and their innovative program, healthCAR, as a new AHC affinity partner.  Marathon has 20 plus years in the vehicle service contract industry, administering over 2 Million contracts and paying close to one (1) Billion dollars in claims since their inception.   Marathon brings superior claims and customer service staff to provide exceptional service to AHC members.  Marathon currently holds an A+ rating with the BBB and is approaching 36 months without a consumer complaint.

“AHC continues to find quality benefits for our association members as part of our mission to offer valuable programs to protect and support our members.  healthCAR has a solid track record of excellent service when customers need assistance due to unforeseen breakdowns.    healthCAR provides great benefits and protection, at exclusive member pricing.  You not only save on the cost of coverage, compared to other offerings, but you protect your budget against expensive future vehicle repairs.” said Julie Broadway, President American Horse Council & American Horse Council Foundation.

healthCAR offers dependable vehicle breakdown protection for your personal vehicles at an exclusive low monthly price to keep AHC members on the road.

AHC individual members, organizational & business members (and their members) will enjoy the following benefits with healthCAR:

  • Vehicle protection at an affordable price.
  • No mileage limitations.
  • No long-term contracts, monthly pay program.
  • Easy on-line enrollment.
  • One call initiates a claim.
  • Use any licensed repair facility for repairs.
  • Emergency Roadside Assistance included at no additional cost.
  • Enhanced Ancillary benefits – rental car / rideshare assistance.
  • Phone App for easy connect to claims and roadside assistance.

Marathon has tailored our AHC program to include trucks up to one (1) ton, so horse enthusiasts using larger trucks to haul their horse trailers can enjoy protection too!

For more information see the flyer below, or click here:  https://myhealthcar.com/company/american-horse-council/home/

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Download [249.29 KB]

 

Special Bulletin – Economic Impact of the U.S. Equine Industry

Special Bulletin

 

 

Over the course of its 50-plus year history, the American Horse Council (AHC) has conducted numerous National Economic Impact Studies of the US horse industry, with the most recent study completed in 2017. The next study will take place in 2022. The challenges of 2020 and 2021 with the pandemic and its economic impacts on all aspects of our industry make the 2022 study all that more important and necessary.

Would you like to know how COVID has affected our Industry?  With your support of the EIS, we can find out….

An economic impact study (EIS) examines the effect of an event or industry has on the economy and usually measures changes in business revenue, business profits, personal wages, and/or jobs. As a large, economically diverse industry, the United States horse industry contributes significantly to the American economy. Here are just a few of the many ways the AHC National Economic Impact Study is used:

  • Educate decision makers/law makers on the economic impact of the equine industry nationally or locally
  • Identify trends, and project/forecast indicators when used in conjunction with previous studies
  • Pinpoint areas of growth in the industry to foster, and identify gaps that need attention
  • Assess the demographics of the industry (age, income levels, etc.)
  • Identify the monetary impacts the industry has on a community through tourism, jobs, etc.
  • Inform possible decisions regarding business development such as construction or renovation of venues and trails, and determine viability of events
  • Provide context to arguments and cases for legal defense, adverse legislation or regulation, or development or expansion that may negatively impact the industry
  • Help fight for green space and public lands

Designing and preparing such a large study requires months of advance planning. As such, AHC is embarking on preliminary study design and fundraising this spring.
As AHC and the AHC Foundation (AHCF) are not government subsidized, nor do AHC or AHCF receive any funding through check off programs like some livestock groups.  AHC relies on contributions, sponsorships and advertising to fund the study.

The National Study is expected to cost roughly $300,000 and we believe state break out reports will run $25,000 – $35,000 each. 

The data from the EIS has been, and will continue to be utilized to make strong arguments for change within our industry, but we can’t do it without your support.

AHC has compiled Frequently Asked Questions (FAQs) that address why we need this study, what’s included and not included in the study, uses of the study results, why horse owners should complete the survey and other background information.

AHC will be providing media toolkits to help organizations spread the word about the study and the importance of completing the survey. We anticipate making those available in the coming weeks.


If you have questions or would like additional information, contact American Horse Council President Julie Broadway at jbroadway@horsecouncil.org

 

 

Ad Council and COVID Collaborative’s National ‘It’s Up To You’ COVID-19 Vaccine Education Initiative

Ad Council on Tongal.com

The Ad Council and COVID Collaborative Reveal 'It's Up To You' Campaigns to Educate Millions of Americans about COVID-19 Vaccines

 

Willie Nelson, Thirteen Major Sports Leagues and Organizations Team Up

With the Ad Council and COVID Collaborative’s National ‘It’s Up To You’

COVID-19 Vaccine Education Initiative

 

New PSAs encourage fans to get the latest accurate information on the COVID-19 vaccines and feature the exclusive debut of Willie Nelson’s new cover of “I’ll Be Seeing You”

 

New York, NY, March 23, 2021 – As an extension of their COVID-19 Vaccine Education Initiative, “It’s Up To You,” the Ad Council and COVID Collaborative today announced the launch of a new campaign in partnership with thirteen leading sports leagues and organizations: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women’s Soccer League (NWSL), PGA TOUR, US Open Tennis Championships, Women’s National Basketball Association (WNBA) and WWE. Highlighting iconic moments in sport and a brand-new recording of “I’ll Be Seeing You” performed by Grammy Award-winning musician, Willie Nelson, the videos encourage fans to visit GetVaccineAnswers.org for the latest information about the COVID-19 vaccines.

 

“In the song, I sing ‘I’ll be seeing you in all the old familiar places,’ and that’s exactly what I hope these PSAs will help do: help get Americans informed about the vaccines and one step closer to the people and moments we miss,” said Grammy-winning musician Willie Nelson. “I’m happy to be part of this new campaign with the Ad Council, COVID Collaborative and these sports organizations to empower millions more to get the answers they need and feel confident in getting vaccinated, like I did.”

 

“Sports and sports moments hold a special place in the hearts of millions of people across our country and, regardless of who you’re rooting for, we’re all looking forward to getting back to the arenas, stadiums and moments we miss,” said Lisa Sherman, President and CEO of the Ad Council. “We’re grateful for the extraordinary collaboration and commitment from all of our partner leagues and organizations and Willie Nelson for lending his voice to these powerful PSAs. We know this work will inspire Americans and encourage them to get the latest information on the COVID-19 vaccines.”

 

“The American Horse Council, the voice of the horse industry in Washington DC, wants to encourage all horse enthusiasts, and our fellow sports enthusiasts, to get vaccinated as soon as possible so we can return safely to venues and enjoy competitive events. Vaccines will play an important role in bringing this pandemic under control and returning to some sense of normality,” said Julie Broadway, President American Horse Council.

 

VIDEO: https://youtu.be/tUZziJSaKhQ

 

Willie Nelson, who received his COVID-19 vaccination earlier this year, recorded a brand-new rendition of “I’ll Be Seeing You” pro bono specifically to be featured within the new PSAs. Developed pro bono by creative agency, Pereira O’Dell, in collaboration with the thirteen leagues and organizations, the spots remind fans about the joy and exhilaration of experiencing sporting events together in person and end with the hopeful message that now that the vaccines are here, we can hopefully get back to those moments we love soon. Within the spots are some of the most iconic moments in recent sports history, including Jordan Spieth’s celebration after winning the 2017 Travelers Championship, Naomi Osaka and Coco Gauff’s emotional hug after the US Open, Pete Alonso hitting a home run, the WWE crowd chanting for Finn Balor, as well as more intimate moments of fan and player excitement and interaction, driving audiences to GetVaccineAnswers.org for answers to top questions consumers have about the COVID-19 vaccines.

 

“This is the same song we used on our previous spot, but done with a completely different vibe, just for this story we are telling. That allows the leagues and organizations to have their own voice in this battle against the pandemic at the same time they are part of a larger movement. The goal is to have other partners take this song and this idea and make it theirs too,” said PJ Pereira, Creative Chairman, Pereira O’Dell.

 

According to Ad Council research fielded by Ipsos in February, approximately 40% of the American public remain undecided about getting a COVID-19 vaccination. Of that undecided population, only 56% say they feel confident they have enough information to guide their decision about getting a COVID-19 vaccination, compared to 96% of those already committed. A majority (over 80%) are eager to get back to the moments and people they miss, including sporting events. And new data from Bully Pulpit Interactive shows that 28% of hesitant Americans say they are inspired and more likely to get vaccinated when prompted to get back to sporting events. These insights underline the urgency for continued mass communication efforts that provide audiences with answers to the top questions people have about the COVID-19 vaccines.

 

“Sports bring us together as a people. Having this extraordinary collection of sports leagues and organizations, together with the voice of Willie Nelson, on our team will help us educate more Americans about the COVID-19 vaccines, get the information they desperately need to make their choice to get a vaccine, and move us closer to enjoying our favorite sporting events in person,” said John Bridgeland, Co-Founder & CEO of the COVID Collaborative.

 

Per the Ad Council model, the PSAs will run in time and space donated by the media across TV and digital media platforms beginning this week. Partners supporting the PSAs include Bank of America, which is donating over $1.7 million in ad inventory to help the Ad Council and COVID Collaborative reach sports fans with the “It’s Up To You” PSAs. Additional major media partners, including Facebook, NBCUniversal, among others have committed to providing significant donated media space to run and amplify the PSA assets.

 

The launch of this content follows the Ad Council and COVID Collaborative’s recent launch of the “It’s Up To You” initiative, which includes creative assets developed by Pereira O’Dell, JOY Collective, iHeartMedia, Group SJR, Values Partnerships and other partners to ensure the American public has the latest and most accurate information about the COVID-19 vaccines. In addition to an extensive ground game to put information in the hands of trusted, local messengers, the Ad Council and COVID Collaborative are mobilizing powerful intermediaries, including iconic artists and sports leagues and organization to reach millions of Americans with information our surveys show they want now to inform their decisions to get a vaccine.

 

Leading contributors to date include Amazon, Apple, Bank of America, Cisco, CVS Health, Facebook, General Motors, Google and YouTube, the Humana Foundation, NBCUniversal/Comcast, Salesforce, Verizon, Walgreens and Walmart. Significant contributions have also been provided by Adobe, America’s Health Insurance Plans (AHIP), the American Heart Association, the American Medical Association, BNY Mellon, Business Roundtable, Citi, Ford Motor Company, Honeywell, JPMorgan Chase, the New York Life Foundation, Stanley Black & Decker, Synchrony, Target, Unilever, Wells Fargo and ViacomCBS.

 

Since the pandemic was declared in March 2020, the Ad Council has mobilized the industry to launch an unprecedented, multi-pronged communications effort to combat COVID-19. To date, the Ad Council’s COVID-19 response efforts have resulted in 44 billion impressions, $456 million in donated media value, and over 33 million visits to Coronavirus.gov.

 

 

The Ad Council

The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.

 

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

 

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter and view the creative on YouTube.

 

COVID Collaborative

COVID Collaborative is a national assembly of experts, leaders and institutions in health, education and the economy and associations representing the diversity of the country to turn the tide on the pandemic by supporting federal, state and local COVID-19 response efforts.

 

The COVID Collaborative is co-chaired by former Governor and U.S. Senator Dirk Kempthorne (R-ID) and former Governor Deval Patrick (D-MA) and led by CEO John Bridgeland and President Gary Edson. COVID Collaborative includes expertise from across Republican and Democratic administrations at the federal, state and local levels, including former FDA commissioners, CDC directors, and U.S. surgeon generals; former U.S. secretaries of Education, Homeland Security and Health and Human Services; leading public health experts and institutions that span the country; the Business Roundtable, National Association of Manufacturers and U.S. Chamber of Commerce; the NAACP, UnidosUS and the National Congress of American Indians; the Skoll Foundation, The Allstate Foundation and The Rockefeller Foundation; and associations representing those on the front lines, from the American Public Health Association and Association of State and Territorial Health Officials to the Council of Chief State School Officers and the Council of the Great City Schools.

 

To learn more, visit www.CovidCollaborative.us, and follow the COVID Collaborative on Twitter and LinkedIn.

 

MEDIA CONTACT:

The Ad Council

Ellyn Fisher

efisher@adcouncil.org

AHC Announces 2022 National Economic Impact Study

 

Contact: Julie Broadway
American Horse Council

Phone: 202-296-4031
Email: jbroadway@horsecouncil.org

For Immediate Release
March 15th, 2021

 

AHC Announces 2022 National Economic Impact Study

Washington, D.C. – Over the course of its 50-plus year history, the American Horse Council (AHC) has conducted numerous National Economic Impact Studies of the US horse industry, with the most recent study completed in 2017. The next study will take place in 2022. The challenges of 2020 and 2021 with the pandemic and its economic impacts on all aspects of our industry make the 2022 study all that more important and necessary.

 

An economic impact study examines the effect an event or industry has on the economy and usually measures changes in business revenue, business profits, personal wages, and/or jobs. As a large, economically diverse industry, the United States horse industry contributes significantly to the American economy. Here are just a few of the many ways the AHC National Economic Impact Study is used:

  • Educate decision-makers/lawmakers on the economic impact of the equine industry nationally or locally
  • Identify trends, and project/forecast indicators when used in conjunction with previous studies
  • Pinpoint areas of growth in the industry to foster, and identify gaps that need attention
  • Assess the demographics of the industry (age, income levels, etc.)
  • Identify the monetary impacts the industry has on a community through tourism, jobs, etc.
  • Inform possible decisions regarding business development such as construction or renovation of venues and trails, and determine the viability of events
  • Provide context to arguments and cases for legal defense, adverse legislation or regulation, or development or expansion that may negatively impact the industry
  • Help fight for green space and public lands

Designing and preparing such a large study requires months of advance planning. AHC is now launching Phase 1 and Phase 2 of the preliminary study design.

Phase 1: Sample Size
AHC is asking all equine associations and organizations to provide some basic information to help us determine the best methods/means to reach the audience, determine the total target audience population, and establish a response rate to ensure a statistically valid sample. It all starts with the details – if we meet our metrics for our breakout populations, we can then run a national analysis. For example (these are hypothetical):

  • If we want economic impacts for breeds or disciplines, we need to determine the number of responses needed from those groups to get a valid sample. For a large organization, we might need 10,000 surveys from their members to derive their total economic impact as an organization. Smaller populations might require 6,000 surveys. But imagine the power of being able to definitely say YOUR breed or discipline has X economic impact, employs Y people, etc.!
  • If we want data analysis at the state and/or county level, these population sizes can vary greatly and require a larger sample size by proportion to maintain a level of accuracy. That means at a minimum we need to know the number of members in each state to determine responses needed in each state (usually about 20-25% of the total member population for populations less than 100,000 members). This data can be used to help make many arguments for maintaining trails, race tracks or other facilities in a state or combating zoning or other actions that take away land and facilities.

AHC is asking each equine association to PLEASE send the following by April 1st:

  • Name of your association/organization
  • Total number of US members in 2020
  • Number of US members by state in 2020 (in an Excel file would be great!)
  • Best estimate of the percentage of members by sector (racing, showing, recreational, other)
  • Percent of members with email address on file

Phase 2: Fundraising

As AHC and the AHC Foundation (AHCF) are not government subsidized, nor do AHC or AHCF receive any funding through check-off programs like some livestock groups, AHC relies on contributions, sponsorships, and advertising to fund the study. Details about these opportunities can be found at https://www.horsecouncil.org/economic-impact-study-fundraising/

AHC has compiled Frequently Asked Questions (FAQs) that address why we need this study, what’s included and not included in the study, uses of the study results, why horse owners should complete the survey, and other background information which may be found at https://www.horsecouncil.org/economic-impact-study-faq/

AHC will be providing media toolkits to help organizations spread the word about the study and the importance of completing the survey. We anticipate making those available by April 2021.

If you have questions, contact American Horse Council President Julie Broadway at jbroadway@horsecouncil.org

 

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities.