Webinar – Putting Horses in the Public Eye

FOR IMMEDIATE RELEASE

Putting Horses in the Public Eye

August 17, 2020 AHC webinar

(Washington, DC) –  If you want to learn, get inspired and go behind-the-scenes with people who excel in putting horses in the public eye in ways that help our industry interest newcomers to horses and lifelong enthusiasts — then join the American Horse Council for a must-see webinar on August 17, 2020 at 1:00 PM ET.  Featuring a dynamic panel of experts, from television and film to live performances, they are masters at captivating the public with horses!

  • Ashley Avis is an American director, screenwriter and producer, who united her passions for horses and films for the upcoming feature film Black Beauty, which she wrote and directed in this modern-day reprisal of Anna Sewell’s classic tale. Scheduled for release in 2020, Black Beauty stars Kate Winslet, Mackenzie Foy and Iain Glen. Ashley is currently writing and show running a new television horse-themed series based on the iconic Breyer toy brand for Ron Howard, Brian Frazer, and Stephanie Sperber of Imagine Entertainment.  On the release horizon for 2021, is Ashley’s documentary film WILD BEAUTY: Mustang Spirit of the West.
  • Kansas Carradine comes from a Hollywood acting legacy, but horses have defined her performing career. As a member of Riata Ranch Cowboy Girls, Kansas appeared across the US and abroad trick riding and roping. Other credits include Disney’s “Hidalgo,” MTV, ESPN, CBS, and worldwide sporting events. Although raised in a rodeo arena, Kansas developed her unique style while touring with the acclaimed spectacle Cavalia, thrilling fans from California to Australia Roman-riding a 4-horse team and more. With a long view on Cavalia’s success, Kansas also worked behind the scenes—acquiring and training new trick horses for the show.
  • Plus author, journalist, and media consultant Elizabeth Kaye McCall who has been involved on the entertainment side of the horse industry for over 20 years. From writing about horses in film and TV to working with Arabian Nights to the French equestrian theater troupe Zingaro, she became the original horse industry liaison for Cavalia and helped build its reputation in the North American market.

 

Register to join us by emailing info@horsecouncil.org no later than August 14, 2020

 

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities. Organized in 1969, the AHC promotes and protects the industry by communicating with Congress, federal agencies, the media and the industry on behalf of all horse related interests each and every day.                 

The AHC is member supported by individuals and organizations representing virtually every facet of the horse world from owners, breeders, veterinarians, farriers, breed registries and horsemen’s associations to horse shows, race tracks, rodeos, commercial suppliers and state horse councils.

PRIZES!

PRIZES! Got Your Attention Now?

(Washington, DC)-  In honor of National Meet A Horse Day which is celebrated the third Friday each July (July 17, 2020), the American Horse Council (AHC) is pleased to announce a fun, social media contest to encourage promotion of horses. Beginning Monday, July 13 through Friday, July 17 anyone that posts a picture of them self with their horse doing their favorite activity, along with no more than 280 characters telling us why their horse means so much to them, and includes #AmericanHorseCouncil and #MeetAHorse will be entered to win a John Deere S240Lawn Tractor with 42-in. deck valued at $2600.  See the AHC website www.horsecouncil.org for contest rules and details!

The United Horse Coalition (UHC) and Equine Welfare Data Collective (EWDC) are excited to announce the July 2020 Data Drive. Any EWDC eligible organization that completes the current EWDC survey by July 15, 2020 and is (or becomes) a UHC nonprofit member will be entered in a raffle to win a brand-new Stihl leaf blower! Organizations that already meet the requirements will be automatically entered. UHC nonprofit members enjoy benefits such as membership to A Home for Every Horse and a listing on Equine.com, access to the A Home for Every Horse training portal, UHC educational materials for responsible ownership, an invitation to participate in the UHC Annual Meeting, and more! Complete the EWDC survey, become a UHC member, and learn more at: unitedhorsecoalition.org

 

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities. Organized in 1969, the AHC promotes and protects the industry by communicating with Congress, federal agencies, the media and the industry on behalf of all horse related interests each and every day.

The AHC is member supported by individuals and organizations representing virtually every facet of the horse world from owners, breeders, veterinarians, farriers, breed registries and horsemen’s associations to horse shows, race tracks, rodeos, commercial suppliers and state horse councils.

#MeetaHorse Day Friday, July 17 – Contest

In honor of National Meet A Horse Day which is celebrated the third Friday each July ( July 17, 2020), the American Horse Council (AHC) is excited to announce a fun, social media contest to encourage promotion of horses. Beginning Monday, July 13 through Friday, July 17 anyone that posts a picture of you and your horse doing your favorite activity along with no more than 280 characters telling us why your horse means so much to you.  Post must include the hashtag #AmericanHorseCouncil AND #MeetaHorse will be entered to win a John Deere S240Lawn Tractor with 42-in Deck valued at $2600.  See the AHC website for contest rules and details!

 

John Deere S240 Lawn Tractor

American Horse Council’s National Issues Forum Moves to Virtual Event for 2020

American Horse Council’s National Issues Forum

Moves to Virtual Event for 2020

(June 15, 2020; Washington, DC) – After much deliberation, and in consultation with AHC members regarding their travel concerns due to the pandemic, AHC’s Annual Meeting & National Issues Forum originally scheduled for June 7-10, 2020 and postponed to October 2020, has now made the decision to forego an in person meeting and will instead be hosted in an online virtual format the week of October 26-29, 2020.

The AHC is known for convening the equine industry’s visionaries and leaders in an intimate three days of informative and innovative discussion on some of the most relevant challenges and initiatives facing the industry. Attendees get to participate in discussions that help shape the industry and optimize existing and emerging legislative and regulatory issues.

AHC President Julie Broadway stated “While disappointed we won’t be able to network and socialize, we are excited about the possibilities a virtual event allows us to embrace. We envision opening attendance to some speakers to anyone interested for free, while some educational content will be offered at a deeply discounted rate. We’d also like to have a virtual cocktail party and celebrate our Van Ness, Rolapp and Hickey Award winners.”

Registration will open on or around August 1, 2020 on the AHC website for the virtual conference www.horsecouncil.org  Guest speakers and specifics regarding meeting dates/times to be announced very shortly.

AHC will hold its 2021 meeting June 6-9 at The Le Meridien in downtown Denver, CO.Contact AHC President at jbroadway@horsecouncil.org for more information.

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities. Organized in 1969, the AHC promotes and protects the industry by communicating with Congress, federal agencies, the media and the industry on behalf of all horse related interests each and every day.                       

The AHC is member supported by individuals and organizations representing virtually every facet of the horse world from owners, breeders, veterinarians, farriers, breed registries and horsemen’s associations to horse shows, race tracks, rodeos, commercial suppliers and state horse councils.

Planning a Successful In-Person Conference or Pivoting to a Virtual Conference

Planning a Successful In-Person Conference

Or

Pivoting to a Virtual Conference

 

June 22, 2020 AHC webinar

(Washington, DC) –  Conferences are changing dramatically due to coronavirus-related restrictions, and many organizers have questions about how to plan a successful in-person conference with social distancing and other safeguards or pivot to hosting a virtual conference instead. The American Horse Council is pleased to offer a webinar for every horse business or organization!  Whether you need to host an in-person conference, virtual conference, fundraiser, or cocktail party – there is some tips here for everyone!

Our Guest speakers will be:

  • Jeff Mally, a Global Event Strategist for Maritz Global Events (MGE). MGE is a meeting planning and event management company with a world-wide reach; that assists a broad range of association, corporate, non-profit, and government clients.  Jeff’s core services include site sourcing, contract negotiation, and consultation.  Jeff is an honest, personable, and hardworking professional that guides his clients through the ins and outs of hosting an event.
  • Danny Hardman, Business Development Director, and former senior digital sales manager with the Production Resource Group. Danny and his team are creative, idea driven professionals helping educate clients about the online event space.  The Production Resource Group is a full-service global production company and preferred partner of Maritz Global Events.  Whether planning a live event, online event, or a hybrid in response to the pandemic, Danny and his team have lots of experience helping clients navigate the current state of the events industry.  The show can and does go on…just a little differently right now!

Join us, Jeff and Danny on Monday, June 22 at 1:00 PM ET.  Contact AHC at info@horsecouncil.org to register.

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities. Organized in 1969, the AHC promotes and protects the industry by communicating with Congress, federal agencies, the media and the industry on behalf of all horse related interests each and every day.                       

The AHC is member supported by individuals and organizations representing virtually every facet of the horse world from owners, breeders, veterinarians, farriers, breed registries and horsemen’s associations to horse shows, race tracks, rodeos, commercial suppliers and state horse councils.

Time To Ride Helps Rebuild the Grass Roots Horse Industry

Time To Ride® Helps Rebuild the Grass Roots Horse Industry

June 9, 2020

For Immediate Release

Time To Ride® Helps Rebuild the Grass Roots Horse Industry

TTR Program Now Open To More Instructors

Washington, DC – There’s no such thing as a silver lining with COVID-19. In a strange twist of fate, however, the pandemic presents a unique opportunity for horseback riding.

Even with states gradually reopening, most sports activities for kids will take weeks or months to regroup and restart. Team sports are especially impacted, as traditional activities such as baseball, football, soccer and field hockey don’t allow for social distancing. Many summer season activities are already cancelled, and fall sports are questionable.

This leaves parents looking for easily accessible athletic activities that get their children out of the house while allowing for social distancing. Horseback riding fits this bill perfectly. In fact, anecdotal information indicates that riding lessons are already seeing an uptick in many states.

Time To Ride is an initiative of the American Horse Council (AHC) Marketing Alliance. Its purpose is to introduce school-age children to horseback riding and horse care in a safe, welcoming environment through lessons at approved barns. To connect more kids with horses while helping the horse industry recover from the pandemic, the Time To Ride program has been revised to create three tiers of lesson facilities: Gold; Silver; and Bronze. “Adding the Silver and Bronze levels to Time To Ride gives us a broader base of lesson programs across the country, enabling us to fill the need for kids’ athletic activities while helping instructors and lesson facilities recover financially,” said Molly O’Brien, Time To Ride Program Manager.

Lesson facilities that meet the current Time to Ride Program Facility standards will be designated as Gold tier. Silver and Bronze tiers have fewer requirements. Time To Ride provides individualized marketing materials and support so lesson instructors and facilities can publicize their lesson programs to their local markets. The marketing materials provided for local outreach will be specific to each tier.

American Horse Council President Julie Broadway said, “Lesson barns and instructors have taken a big financial hit along with everyone else because of the ongoing pandemic. While Time To Ride’s goal is to attract new kids to horses, as a program of the American Horse Council, it also has a role in supporting the overall equine industry. Helping lesson programs rebuild is a step toward fulfilling that larger mission.”

To learn more about Time To Ride, review the requirements and apply, visit www.timetoride.org.

About Time To Ride

Time To Ride is managed and funded by the American Horse Council Marketing Alliance. The Marketing Alliance was founded by a consortium of equine-related corporations and organizations to encourage and support the growth of the U.S. horse industry. Current members of the Marketing Alliance include: Active Interest Media/Equine Network, American Horse Council, Purina, Spalding Laboratories and Zoetis. Additional support is provided by the American Association of Equine Practitioners, American Paint Horse Association, American Quarter Horse Association, National Reining Horse Association, Troxel Helmets and Weaver Leather. Educational support is provided by Certified Horsemanship Association, United States Equestrian Federation and United States Pony Clubs.

For more information contact Molly O’Brien, Time To Ride Program Manager: ttr@horsecouncil.org;

202-891-7971.

American Horse Council Marketing Alliance Recognizes 2020 Supporters

American Horse Council Marketing Alliance Recognizes 2020 Supporters

For Immediate Release

 

American Horse Council Marketing Alliance Recognizes 2020 Supporters

Equine Companies and Associations Join Forces to Promote Riding

Washington, DC – The American Horse Council (AHC) Marketing Alliance was formed in 2012 by a group of equine-related corporations and organizations concerned about the 2008 recession and its impact on the equine industry.  The Marketing Alliance’s mission is to promote horses, horseback riding and horse ownership to the general public, with a focus on long-term industry sustainability. Over the last eight years, the Alliance has continued to explore and seek ways to grow and expand the industry and make it more accessible.

The 2020 Marketing Alliance includes Equine Network, American Horse Council, Purina, Spalding Laboratories and Zoetis. Additional support is provided by the American Association of Equine Practitioners, American Paint Horse Association, American Quarter Horse Association, National Reining Horse Association, Troxel Helmets and Weaver Leather. Educational support is provided by Certified Horsemanship Association, United States Equestrian Federation and United States Pony Clubs.

Time To Ride® (TTR) is the primary program of the Marketing Alliance. In addition to providing substantial financial and educational support and helping to promote TTR, many members of the Marketing Alliance provide discounts and other benefits to TTR Program Facilities.

“Time To Ride is not only the result of the financial and educational contributions of our Marketing Alliance members, it’s a result of the combined brainpower of this group,” said Molly O’Brien, TTR Program Manager. “Through twice-annual in-person meetings, monthly reports and quarterly conference calls, the Marketing Alliance provides valuable insight from a diverse group of individuals across the spectrum of equine businesses and associations. Our accomplishments are due to the dedication of these organizations and their individual employees. We greatly appreciate the tremendous support they provide,” O’Brien concluded.

About Time To Ride

From 2014-2018, the Time To Ride Challenge introduced over 132,000 newcomers to the world of horses. In 2019 the Marketing Alliance decided to put a fresh spin on Time To Ride, shifting the focus to introducing families, specifically school-age children, to horseback riding and horse care in a safe, welcoming and fun environment through an initial series of six to eight lessons that include basic horse care as well as riding. The lesson series are offered at approved Time To Ride Program Facilities through schools, local youth organizations and recreational leagues.

Equine facilities and instructors have to meet stringent requirements to be designated as Time To Ride Program Facilities, including SafeSport training and a criminal background check. All instructors are required to hold a current professional membership with one or more national breed or discipline associations, be certified as an instructor through a recognized program such as Certified Horsemanship Association or licensed as a riding instructor in the state in which they teach.

Barns approved as Time To Ride Program Facilities are given a robust “tool kit” including marketing tools, techniques and assistance to help with their local outreach. In addition, participants are connected to the TTR “community” to share ideas, best practices and other helpful advice with fellow instructors through a very active closed Facebook page and frequent communication with the TTR program manager.

For more information contact Molly O’Brien, Time To Ride Program Manager:

ttr@horsecouncil.org; 202-891-7971.

Time To Ride Now Accepting 2020 Applications

Time To Ride® Now Accepting 2020 Applications

February 11, 2020

For Immediate Release

Time To Ride® Now Accepting 2020 Applications

Grow Your Lesson Program As A Time To Ride Program Facility

Washington, DC – Following a highly successful pilot program in 2019, Time To Ride® is now accepting applications for 2020 Time To Ride Program Facilities. An initiative of the American Horse Council (AHC) Marketing Alliance, Time To Ride’s purpose is to introduce school-age children to horseback riding and horse care in a safe, welcoming environment by helping approved facilities gain new students with marketing-related support.

One pilot program participant said, “We used our Time To Ride Program Facility status to reach an entire school district and become part of their physical education program.” In 2019, Time To Ride Program Facilities acquired an average of 9 beginner riders, with one facility gaining 35 new lesson students!

Time To Ride Program Manager Molly O’Brien said, “We’re very excited about the success of the pilot program. The participants were very willing to share ideas and suggestions, and we’re implementing some of those for this year, including a recommended curriculum that’s being incorporated into the marketing materials.”

O’Brien continued, “In addition, we’re working with one of the Marketing Alliance members to develop a digital marketing campaign for each facility that would be created, implemented and managed for free. We’re hoping to implement this program over the summer.”

Equine facilities and instructors must meet specific requirements to be considered for Time To Ride Program Facility approval. All instructors must either hold a current professional membership with one or more national breed or discipline associations, be certified as an instructor through a recognized program such as Certified Horsemanship Association or licensed as a riding instructor in the state in which they teach.

Barns and instructors meeting the program’s standards are designated Time To Ride Program Facilities and provided with marketing tools, techniques and assistance to help in reaching out to their local schools, youth groups, recreational departments and similar organizations.

Time To Ride Program Facilities also receive free or discounted products and services from Marketing Alliance member companies and organizations, including a free or discounted Professional Membership from United States Pony Clubs, a free Fan Membership from US Equestrian, a coupon for a free bag of Purina horse feed, discounts on purchases from Certified Horsemanship Association,  Spalding Laboratories, Troxel Helmets, Weaver Leather and more.

To learn more about Time To Ride, review the requirements and apply, visit www.timetoride.org.

About Time To Ride

Time To Ride is managed and funded by the American Horse Council Marketing Alliance. The Marketing Alliance was founded by a consortium of equine-related corporations and organizations to encourage and support the growth of the U.S. horse industry. Current members of the Marketing Alliance include: Active Interest Media/Equine Network, American Horse Council, Spalding Labs, Purina and Zoetis. Additional support is provided by the American Association of Equine Practitioners, American Paint Horse Association, American Quarter Horse Association, National Reining Horse Association, Troxel Helmets and Weaver Leather. Educational support is provided by Certified Horsemanship Association, US Equestrian and United States Pony Clubs.

For more information contact Molly O’Brien, Time To Ride Program Manager: ttr@horsecouncil.org; 202-891-7971.

2020 Time To Ride Program Expansion

Time To Ride Program Extension in 2020

January 9, 2020

For Immediate Release

American Horse Council’s

Time To Ride® Program Celebrates Successful 2019 Program Pilot

Excited about expansion in 2020

Washington, DC – Time To Ride®, an initiative of the American Horse Council’s Marketing Alliance, concluded a very successful pilot program in 2019 and is eagerly looking forward to expanding in 2020.

The American Horse Council (AHC) Marketing Alliance was formed in 2012 by a group of equine-related corporations and organizations to promote horses, horseback riding and horse ownership to the general public. The mission of this industry-wide initiative is to sustain and grow the horse industry. The Marketing Alliance’s initial program, Seats In Saddles, focused on providing horses at events for people to try horseback riding. While widely popular at expos and other equine venues, the program was limited by the number of horses available. Thus in 2014 the Marketing Alliance modified its approach and created Time To Ride. The Time To Ride Challenge, which ran from 2014 – 2018, focused on attracting people to barns in their communities to meet horses. This resulted in lots more people “touching” a horse (over 130,000 in 5 years), however the industry did not see a significant uptick in lesson participants.

In 2019 the Marketing Alliance decided to put a fresh spin on Time To Ride, shifting the focus to introducing families, specifically school-age children, to horseback riding and horse care in a safe, welcoming and fun environment through an initial series of six to eight lessons that include basic horse care as well as riding. The lesson series are offered at approved Time To Ride Program Facilities through schools, local youth organizations and recreational leagues.

Equine facilities and instructors have to meet stringent requirements to be designated as Time To Ride Program Facilities, including SafeSport training and a criminal background check. All instructors are required to hold a current professional membership with one or more national breed or discipline associations, be certified as an instructor through a recognized program such as Certified Horsemanship Association or licensed as a riding instructor in the state in which they teach.

The Marketing Alliance set an initial goal of 20 – 30 farms for the 2019 pilot program, but much to their surprise they received over 70 applications and 100 inquiries which resulted in a total of 62 lesson programs being accepted for the pilot. These facilities represented 14 different breed and discipline organizations. Surveys conducted with participants showed a whopping 72% of facilities gained new lessons students! The highest number of new lesson students at a single facility was 35. Facilities with less than 15 lesson horses averaged 8.6 new students and those with 15 or more lesson horses averaged 9.8 new students. The number of students achieving the learning goals of the initial set of lessons was 94%.

“We are just blown away by the success of this program.” said Molly O’Brien, Time To Ride Program Manager. “We all recognize the need to bring newcomers into the horse industry. Time To Ride provides a platform for introducing kids to horses and riding lessons, with the goal of creating the next generation of knowledgeable, educated horse lovers and owners.” She continued, “If we can get over 300 new students into a lesson program from 62 facilities, imagine what we could do if we doubled or tripled the number of approved Time To Ride Program Facilities.”

The American Horse Council’s 2017 Economic Impact Study found that the horse industry contributed $122 billon to the U.S. economy. The study showed there were over 38 million horse enthusiasts in the US, and 30.5% of American households containing a horse enthusiast who participated in horse activities or attended horse events as a spectator.  AHC President Julie Broadway noted, “For a barn to add 8.6 weekly lesson students could result in $10,000 – $15,000 or more in additional annual income for the facility, depending on lesson fees.  Time to Ride not only grows participants, it’s a significant income producer for the industry.”

Barns approved as Time To Ride Program Facilities are given a robust “tool kit” including marketing tools, techniques and assistance to help with their local outreach. In addition, participants are connected to the TTR “community” to share ideas, best practices and other helpful advice with fellow instructors through a very active closed Facebook page and frequent communication with the TTR program manager. The majority of instructors in the pilot program said the ability to promote their designation as an approved Time To Ride Program Facility validated their program and credentials.

 

About Time To Ride

Time To Ride is managed and funded by the American Horse Council Marketing Alliance. The Marketing Alliance was founded by a consortium of equine-related corporations and organizations to encourage and support the growth of the U.S. horse industry. Current members of the Marketing Alliance include: Active Interest Media/Equine Network, American Horse Council, Purina, Spalding Laboratories and Zoetis. Additional support is provided by the American Association of Equine Practitioners, American Paint Horse Association, American Quarter Horse Association, National Reining Horse Association, Troxel Helmets and Weaver Leather. Educational support is provided by Certified Horsemanship Association, United States Equestrian Federation and United States Pony Clubs. To learn more about Time To Ride, visit TimeToRide.org.

For more information contact Molly O’Brien, Time To Ride Program Manager:

ttr@horsecouncil.org; 202-891-7971.

US Horse Population – Statistics

US Horse Population – Statistics

Contact: Julie Broadway
American Horse Council

Phone: 202-296-4031
Email: jbroadway@horsecouncil.org

For Immediate Release

US Horse Population – Statistics

(Washington, D.C., June 10, 2020): In recent weeks, several figures have been circulated regarding the US horse population.  The American Horse Council (AHC) wishes to clarify these statistics to avoid confusion and misunderstanding of the data.

There are presently three major organizations that collect and publish data regarding the US horse population, albeit with different target audiences and different definitions.

  • The most comprehensive number comes from the 2017 National Economic Impact of the US Horse Population conducted by the AHC Foundation which counts 1,013,746 horse owners owning or leasing farms housing 7,246,835 horses in the US.
  • The USDA, National Agriculture Statistic Service (NASS) recently completed a census which counts only horses that are on working farms. This definition excludes boarding, training and riding facilities; as well as any other operation that fails to generate a minimum of $1,000 in sales of equine products, defined as “breeding fees, stud fees, semen or other”. NASS reports a total of 459,526 horse farms in the US, with an agricultural population of 2,847,289 horses.
  • In addition, the American Veterinary Medical Association (AVMA) publishes a report on pets. While horses are defined as “livestock”, the AVMA study does ask owners about all types of animals in their care and thus publishes the number of horses reported. That number is 1,914,394.
  • The Food and Drug Administration utilized both the AVMA survey and information from USDA’s periodic surveys of farm animal populations to estimate the U.S. horse population at 3.8 million. FDA explained that population estimates are important for helping determine potential eligibility for drugs to be used for “minor uses”.

AHC President Julie Broadway noted “While NASS and AVMA statistics serve important purposes, only the AHC Foundation’s Study most closely reflects the total horse population in the US.”  . To purchase a copy of the 2017 National Economic impact Study go to https://www.horsecouncil.org/product/2017-economic-impact-study-of-the-u-s-horse-industry/

About the American Horse Council

As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities. Organized in 1969, the AHC promotes and protects the industry by communicating with Congress, federal agencies, the media and the industry on behalf of all horse related interests each and every day.    The AHC is member supported by individuals and organizations representing virtually every facet of the horse world from owners, breeders, veterinarians, farriers, breed registries and horsemen’s associations to horse shows, race tracks, rodeos, commercial suppliers and state horse councils.